Fast Play
ProjectFast Play
Date
Jul 2026
Description
This 3D animated commercial for the Wisconsin Lottery introduces the Fast Play progressive jackpot. The spot visualizes the gaming experience through miniature storefront models set against a bright blue background, depicting the ticket purchase process and the subsequent surge in jackpot values. Developed by Amy-marie Steman with animation by MAKE, the project utilizes a clean, graphic visual language. The execution integrates 3D render/CGI architectural elements with bold typography and digital UI overlays to illustrate the growth of prizes until an instant win occurs.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Gambling
Color
Royal Blue
Golden Yellow
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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