Wisconsin Lottery

Fast Play

Brand

Date

Jul 2026

Description

Wisconsin Lottery introduces their Fast Play gaming format through a dynamic commercial spot that visualizes the game's progressive jackpot mechanism. The work leans into a clean, modern aesthetic, utilizing 3D render / CGI animation to bring miniature convenience store environments to life on a vibrant blue field. The project channels a futuristic graphic style, integrating bold typography with digital UI elements to illustrate the real-time growth of cash prizes as tickets are purchased. Creative development for the animation was handled by MAKE, with agency direction provided by Amy-marie Steman.

Style

Horizontal, Commercial, Futuristic

Techniques

Animation, 3D render / CGI

Industries

Gambling

Color

Royal Blue

Golden Yellow

Background

Solid Colour

Context