Wisconsin Lottery introduces their Fast Play gaming format through a dynamic commercial spot that visualizes the game's progressive jackpot mechanism. The work leans into a clean, modern aesthetic, utilizing 3D render / CGI animation to bring miniature convenience store environments to life on a vibrant blue field.
The project channels a futuristic graphic style, integrating bold typography with digital UI elements to illustrate the real-time growth of cash prizes as tickets are purchased. Creative development for the animation was handled by MAKE, with agency direction provided by Amy-marie Steman.
