Willy Chavarria

Jan 2025

The Kendrick Lamar x Willy Chavarria Superbowl Collection presents a series of fashion editorials and portraits that define a contemporary streetwear aesthetic. Designed by Willy Chavarria with creative direction from Kendrick Lamar, the collection features oversized silhouettes, graphic apparel, and relaxed denim styling. Captured by photographer Diego Bendezu, the project employs a mix of clean studio lighting and natural light to emphasize garment volume and texture. The visuals utilize an earthy, monochrome palette, set against weathered, mottled backgrounds that contrast with the precise, high-fashion execution of the garments. The project features models Chris Kang, Erik Martinez, and Hector Diaz, with casting by Brent Chua.

Editorial, Vertical, Clean

Designer Fashion

Textured Backdrop

Lookbook