Willy Chavarria Kendrick Lamar x Willy Chavarria Superbowl Collection 2025
Associated creatives
Tags
Description
A striking fashion portrait featuring a male model posing against a mottled, textured neutral background. The model wears a relaxed-fit black t-shirt with graphic branding across the chest and loose dark jeans, accessorized with rings on his fingers. The lighting is soft and even, highlighting the textured backdrop and the casual streetwear styling. This campaign imagery was designed by Willy Chavarria with creative direction by Kendrick Lamar, and captured by photographer Diego Bendezu.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (90%)
Background
Concrete Texture
Context
Advertising Campaign, Lookbook