Wilder Fields: Brand Identity
Brand
Date
Nov 2020
Description
Wilder Fields presents a comprehensive brand identity system rooted in clean, minimalist design principles. The work encompasses a cohesive visual language, balancing custom serif typography with an editorial layout that emphasizes clear contact hierarchies and generous negative space. The project utilizes a sophisticated neutral palette, punctuated by vibrant green accents and detailed macro photography to underscore a natural, fresh aesthetic. Execution spans various touchpoints, including stationery, brochures, and digital animation, all unified by a restrained, modern approach to graphic design.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Pure White
Context
Advertising Campaign
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