WAGMI Beer

Jan 2023

The brand identity for WAGMI Beer establishes a modern, digital-first visual language rooted in pixel-art aesthetics and vibrant geometric patterns. Developed with graphic design by Coast, the project translates this bold, block-color style across diverse touchpoints including product packaging, apparel, and large-scale environmental signage. 3D rendering and CGI techniques bring the metallic surfaces of the beer cans to life, while motion graphics animate the typographic logo and brand seals to emphasize the label’s contemporary energy. Beyond traditional collateral, the visual system extends to a mobile web interface and urban hoarding, bridging the gap between digital assets and physical settings. The design relies on high-contrast palettes, utilizing saturated purples, blues, and neon tones against minimalist backdrops to maintain a consistent graphic identity across both commercial and artistic applications.

Horizontal, Commercial

Alcoholic Beverages