The brand identity for MAP, designed by Praline, establishes a visual language centered on modernist graphic principles and precise typography. The work spans a comprehensive range of touchpoints, from digital interface design and web layouts to stationery and environmental outdoor advertising. Each application adheres to a clean, minimalist aesthetic, prioritizing balanced spatial arrangement and bold, impactful type treatments.
Across the campaign, the identity integrates vibrant, painterly illustrations and expressive abstract backgrounds, bridging contemporary digital design with a sophisticated artistic sensibility. Whether applied to large-scale billboards in urban environments or tactile print collateral like canvas tote bags and business cards, the system maintains visual cohesion through consistent typographic hierarchy and structural clarity.
