MAP
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2023
Description
Designed by Praline, the brand identity for MAP establishes a visual language centered on modernist graphic principles and precise typography. The work spans digital and physical touchpoints, including UI interface design for the brand's website, stationery suites, and outdoor advertising applications. The project incorporates a clean, minimalist aesthetic, balancing bold, structural lettering with expressive, painterly illustrations. Whether applied to large-scale billboards or canvas tote bags, the identity uses a consistent layout system and balanced spatial arrangement to maintain a professional, cohesive presence.
Style
Clean, Horizontal, Commercial
Techniques
Typography
Color
Jet Black
Pure White
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.