Westpac explores financial risk in 'Zone 3 The Debt Trap,' a project that utilizes a dark, cinematic visual language to communicate its narrative. The piece leans into a desaturated aesthetic and live-action technique to establish an unsettling tone, beginning with a direct content warning.
Developed in collaboration with Saatchi & Saatchi New Zealand, Spark Foundry, SPUR, and Digitas ANZ, the creative production captures a confined, shadowy atmosphere. It is formatted for vertical viewing, prioritising a focused user experience within its banking and finance sector context.
