Vodafone
Double The Network, Bag Raiders
Brand
Date
Feb 2025
Description
Vodafone’s campaign for 'Double The Network' centres on a high-energy live performance by electronic music duo Bag Raiders in Sydney’s Martin Place. The promotional film captures the scale of the activation, documenting a dense crowd gathered around a red-themed stage setup equipped with pyrotechnics. Developed by BRING: Universal Music for Brands, the production leans into a cinematic visual style. The footage utilizes the natural warmth of golden hour lighting to document the public event, emphasizing the synergy between the musical performance and the brand’s network expansion message.
Style
Horizontal, Cinematic, Golden Hour
Industries
Telecommunications
Color
Scarlet
Jet Black
Background
Public Square
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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