Vodafone
Double The Network, Bag Raiders
Brand
Date
Feb 2025
Description
Vodafone brings Bag Raiders to Martin Place for a live-action commercial celebrating the expansion of its mobile network coverage. The project centers on a performance by the electronic music duo on an outdoor stage, situated within a dense city square. The film leans into high-energy promotional visuals, utilizing action-oriented sequences as the crowd interacts with branded elements and pyrotechnics. BRING: Universal Music for Brands led the creative production, documenting the live event and the activation in a horizontal format.
Style
Horizontal, Commercial, Action
Industries
Telecommunications
Color
Crimson
Jet Black
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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