Vodafone
Double The Network, Bag Raiders
Brand
Date
Feb 2025
Description
Vodafone taps into live-event energy for its latest telecommunications campaign, "Double The Network." The commercial centers on a high-octane performance by electronic duo Bag Raiders, staged in the heart of Martin Place. The execution leans into a vibrant, festival-style aesthetic, documenting a large crowd unified by brand-aligned red accessories. Creative direction from BRING: Universal Music for Brands utilizes live-action technique to capture the launch event, punctuated by pyrotechnics and confetti as the network expansion is triggered on-screen.
Style
Horizontal, Commercial, Action
Industries
Telecommunications
Color
Crimson
Jet Black
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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