VG Brand Identity 2025

Description

This animated video showcases a dynamic brand identity project for VG, featuring custom typography and variable font weights mapped on an interactive graph. Designed by Bielke Yang and Ole Magnus Saxegaard, the presentation demonstrates shifts across different weights from Light to Black. Each frame pairs the weight graph with headline samples and the prominent typographic word Nå in deep burgundy. The clean minimalist layout uses a soft cream background and structured grid lines to highlight editorial versatility.