Vevo

Brand Identity

Brand

Vevo

ProjectBrand Identity

Date

Jan 2022

Description

Vevo introduces a comprehensive brand identity system that translates modern music culture into a cohesive digital and physical ecosystem. The project leverages a dynamic motion graphics language and a bold, minimalist typographic toolkit to unify disparate touchpoints, from high-energy digital out-of-home advertising to event collateral and data visualization. Designed by PORTO ROCHA with original logo work by Violet Office, the identity utilizes a saturated color palette and fluid, kinetic transitions to emphasize its role within the entertainment sector. The creative execution integrates photography by Sarah Hopp, copywriting by Natalee Ranii-Dropcho, motion design by Fionn Breen, 3D elements by Bruno Faiotto, and web development by Fluxo. The result is a clean, structured visual system capable of scaling across both live-action performance media and static graphic installations.

Style

Commercial, Horizontal, Clean

Industries

Music

Color

Jet Black