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Outdoor paste-up poster wall featuring vibrant purple and orange music promotional graphics for Chloe X Halle and The Weeknd.

Vevo Brand Identity 2022

About

This image captures an outdoor paste-up poster installation displaying vibrant music promotional graphics for Vevo. The wall features three distinct panels in purple, yellow-orange, and bright orange hues. The left panel showcases Chloe X Halle with typography reading Special Live Performance. The central panel features a striking portrait of The Weeknd wearing sunglasses and a red blazer against a warm amber background. The right panel displays bold typography for The Weeknd alongside event details. The posters exhibit natural weathering with subtle wrinkles and paper texture pasted against a dark green wooden backing on a city street.

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Background

Street

Context

Out of Home (OOH)