Vevo Brand Identity 2022

About

This dynamic motion design video for the Vevo brand identity project showcases fluid typographic transitions across various solid-colored backgrounds. Kinetic text elements shift between different music genre labels such as hip-hop, indie, pop, and rock, paired with minimalist graphic styling. Interspersed within the video are atmospheric performance clips featuring musical artists set against moody, warmly lit environments. The project integrates clean branding with fluid motion graphics and typography, created with contributions from PORTO ROCHA, Violet Office, Sarah Hopp, Natalee Ranii-Dropcho, Fionn Breen, Bruno Faiotto, and Fluxo.