Veronika Maine

Jan 2024

Veronika Maine’s Winter 24 campaign explores a minimalist aesthetic within the high street fashion sector, utilising clean studio lighting to define the collection’s sculptural silhouettes. Directed by Benjamin Croft, the project leans into an editorial visual language, juxtaposing structured tailoring and knitwear with organic props like durian fruit, tulips, and protea flowers. Throughout the series, the imagery maintains a consistent, controlled palette and a vertical orientation. By integrating geometric stools and abstract circular panels, the production focuses on clean composition and textured surfaces, allowing the garments’ ribbed details and leather elements to remain the central focus.

Editorial, Vertical, Clean

High Street Fashion

White Seamless

Lookbook, Advertising Campaign