The Edit 24 is a campaign for Veronika Maine that explores the intersection of design and garment construction. Under the creative direction of Benjamin Croft, the project moves between polished studio portraiture and raw, behind-the-scenes documentation of the atelier process.
The photography leverages editorial techniques, incorporating clean monochromatic grading alongside warm, natural light compositions. By juxtaposing finished fashion portraits with collage-style imagery—featuring pinned contact sheets, hand-stitched labels, and macro textile details—the campaign provides a tactile look at the artisanal aspects of fashion production.
