Veronika Maine

Jan 2024

Veronika Maine presents The Edit 24, a seasonal fashion campaign that emphasizes the tactile nature of garment design. Creative direction by Benjamin Croft frames the collection through a blend of editorial portraiture and behind-the-scenes glimpses into the atelier process. The imagery leverages monochrome aesthetics and clean, architectural backgrounds to highlight the interplay of fabric and construction. Through a combination of macro detailing and analogue-inspired film photography, the project captures the intricate lace patterns and artisanal techniques inherent in the collection. By integrating elements like hand-pinned fabric and collage layouts, the work provides a nuanced look at the brand's production values.

Editorial, Vertical, Clean, Monochrome

Designer Fashion

Lookbook