Veronika Maine
S24
Brand
ProjectS24
Date
Jan 2024
Description
Veronika Maine presents its S24 collection through a series of commercial fashion editorials directed by Benjamin Croft. The campaign centers on structured silhouettes and earthy textiles, framed against an intricate backdrop of layered collage and abstract paper art. The project leans into a clean, minimalist aesthetic, using soft lighting to emphasize garment tailoring and material details. Graphic cutouts and muted, painted textures define the visual style, creating a contemporary lookbook format that highlights the season's knitwear and tailored midi-dresses.
Style
Vertical, Clean, Editorial
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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