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Veronika Maine: S24

Date

Jan 2024

Description

Veronika Maine presents its S24 collection through a series of fashion campaign images and video content. The visual identity of the project is defined by an interplay between structured garment tailoring and layered, artistic collage backdrops. Creative director Benjamin Croft utilizes clean lighting and graphic cutouts to frame the silhouettes, highlighting tactile fabric details and earth-toned knitwear. The compositions blend minimalist studio portraiture with paper art textures to establish a contemporary editorial aesthetic.

Style

Vertical, Clean, Editorial

Background

Textured Backdrop

Context

Advertising Campaign

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