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Brand
United Airlines
ProjectIntroducing Our Chief Trash Officer

United Airlines Introducing Our Chief Trash Officer 2023

Associated creatives

72andSunny LA
72andSunny LAAgency / Creative

Tags

Oscar the Grouchmuppet in trash canoffice deskcity skyline windowUnited Airlines campaign

Description

United Airlines introduces its first Chief Trash Officer in this advertising campaign video featuring Oscar the Grouch sitting inside a metal trash can behind a cluttered office desk. The desk features various whimsical items, including a toy airplane, globes, and signs, with a high-rise city skyline visible through the large window behind the workspace. Text overlays state that United is investing in a future where planes can be fueled by things like waste, accompanied by agency creative work by 72andSunny LA.