Underdays

Aug 2023

Underdays develops a distinct visual identity within the lingerie and underwear sector, defined by a high-contrast palette of royal blue and white. The project balances commercial fashion photography with graphic design to create a cohesive brand language across apparel, packaging, and advertising assets. Photography by Charlie Gates captures the collection through a mix of clean studio portraiture and editorial outdoor shots, often utilizing natural light to emphasize saturated tones. This imagery is paired with graphic design by Caramba Agency, which centers on a fluid, organic monogram and bold, uppercase typography to ground the visual system. The execution leans into a minimalist aesthetic, utilizing vector elements and sharp composition to maintain consistency from storefront signage to product packaging.

Horizontal, Commercial, Clean

Lingerie & Underwear

Advertising Campaign