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ProjectBrand Identity
Close-up split view of a blue and white product container and a hand showing matching blue and white abstract nail art

Brand Identity 2023

Associated creatives

Caramba Agency
Caramba AgencyGraphic Design
Charlie Gates
Charlie GatesPhotography

Tags

blue product containerproduct containerblue containerblue packagingpackaginghand with nail artnail artmanicured nailsblue nail art

Description

This image presents a dual-composition brand identity showcase for Underdays, captured by photographer Charlie Gates with graphic design by Caramba Agency. The left side features a vibrant royal blue circular container adorned with a fluid white organic logo mark resting on a light surface. The right side displays a hand with manicured nails featuring matching blue and white curved line art against a complementary abstract background. Natural sunlight creates sharp diagonal shadows across the surfaces, emphasizing the clean lines and cohesive color palette. The clean commercial framing highlights the graphic synergy between the product packaging and the nail design.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Cosmetics

Color

Royal Blue (50%)
Pure White (50%)

Context

Advertising Campaign