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BrandUnderdays
ProjectBrand Identity
White abstract fluid monogram logo and bold uppercase text Underdays on a vibrant blue background

Underdays Brand Identity 2023

Associated creatives

Caramba Agency
Caramba AgencyGraphic Design
Charlie Gates
Charlie GatesPhotography

Tags

brand identity logobrand identitylogo designwhite monogramabstract logounderdays brandtypography

Description

Brand identity project for Underdays featuring a bold graphic design layout. A fluid, organic white monogram is centered against a vibrant royal blue background, positioned above the brand name rendered in clean, uppercase white typography. Smaller descriptive text is set at the bottom of the frame, explaining the brand approach. The composition uses high-contrast vector elements and a striking two-tone palette.

Style

Horizontal, Commercial, Graphic

Techniques

Vector

Color

Royal Blue (70%)
Pure White (30%)

Background

Solid Colour

Context

Advertising Campaign