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BrandUnderdays
ProjectBrand Identity
Two women seen from behind wearing blue underwear against a plain light background next to blue fabric with white text

Underdays Brand Identity 2023

Associated creatives

Caramba Agency
Caramba AgencyGraphic Design
Charlie Gates
Charlie GatesPhotography

Tags

two women in underweartwo womenwomen in underwearblue underwearsheer underwearblue bra and thongunderdays brand identitybrand identity campaign

Description

This commercial campaign image for Underdays features two women photographed from behind against a seamless white background. The subject on the left has long dark hair and wears a blue long-sleeved top with blue sheer underwear, while the subject on the right has a shaved head and wears a matching blue bra and thong set. The left side of the composition features a vibrant blue fabric detail showcasing white printed text reading We've got you covered alongside a stylized logo mark. The clean, minimalist studio lighting emphasizes the rich royal blue tones of the garments and branding details.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Royal Blue (70%)

Background

White Seamless

Context

Advertising Campaign