ME+EM: ME+EM May Lookbook
Brand
Date
May 2024
Description
The ME+EM May Lookbook presents a series of fashion editorial images captured in expansive, light-toned outdoor landscapes. Featuring model Manuela Sanchez, the project leans into a clean, minimal aesthetic that highlights the drape and texture of the garments through consistent natural light and earthy surroundings. Photographer Charlie Gates and creative director Ashleigh Barrie utilize the stark, mineral-heavy backdrops of white sand dunes and quarry walls to provide a neutral setting for the collection. The imagery emphasizes the brand's contemporary tailoring and sophisticated palette, employing a range of techniques including analogue film and controlled shadow play to achieve its editorial look.
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