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BrandUnderdays
ProjectBrand Identity
Two women standing side by side wearing contrasting blue and white underwear against a light background with visible brand text

Underdays Brand Identity 2023

Associated creatives

Caramba Agency
Caramba AgencyGraphic Design
Charlie Gates
Charlie GatesPhotography

Tags

two women in underweartwo womenwomen in underwearblue underwearwhite underwear

Description

Two women stand side by side showcasing contrasting blue and white underwear in this brand identity campaign image for Underdays. Photographed by Charlie Gates with graphic design by Caramba Agency, the composition crops closely to focus on the textured fabric and apparel fit. The lighting is clean and soft against a neutral background. The bold brand name UNDERDAYS is overlaid prominently across the lower portion of the frame in white capital letters.

Style

Horizontal, Commercial, Grainy, Clean

Techniques

Analogue / film, Natural light

Industries

Lingerie & Underwear

Color

Cobalt (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign