The brand identity for ROCK MEN PARIS spans a multifaceted visual system, moving from commercial product photography and apparel design to digital portfolio management. The project features a minimalist aesthetic, utilizing bold typography and high-contrast layouts to unify diverse assets, including lookbook videos, theatre program booklets, and tablet-based interface designs.
Executed through a collaborative approach, the identity leans into clean, structured compositions and precise graphic grids. Techniques such as 3D rendering and direct-lighting photography are employed to showcase the brand’s editorial and digital presence, maintaining a consistent minimalist tone across both physical and screen-based applications. Development of the identity was led by Flavien Minson, NB Studio, Among Equals, MADE IN BURO, and Bandit Design Group.
