Ugg: Lowmel
Brand
Date
Mar 2026
Description
Ugg presents the Lowmel sneaker in a commercial campaign that follows a series of casual, outdoor movements. The production captures individuals walking and cycling through sun-drenched environments, emphasizing the versatility of the footwear and apparel. The project leans into a warm, inviting aesthetic, utilizing natural light and golden hour tones to define its visual identity. The live-action approach is supported by precise sound design and polished post-production sequences. Creative contributions to the campaign include production by Fela, with post-production and VFX from DreamBear, Modern Post, and Company 3, and music by BDS Music.
Style
Vertical, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Camel
Pure White
Background
Street
Context
Advertising Campaign
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