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Ugg

Lowmel
Brand
ProjectLowmel
Date

Mar 2026

Description

This commercial campaign for Ugg highlights the Lowmel sneaker model across a range of casual outdoor environments. The project focuses on active lifestyle footage, with subjects walking and cycling through settings bathed in warm, golden hour lighting. The live-action technique emphasizes texture and movement through close-up shots of footwear and apparel. Production was managed by Fela, with post-production and VFX contributions from DreamBear and Company 3. The campaign also features sound design and music by BDS Music, with additional editing provided by Modern Post.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color
Camel
Pure White
Background

Street

Context

Advertising Campaign

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