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BrandUgg
ProjectUGG Social Campaign FW26
Blonde woman in a pink two-piece set and pink UGG shoes standing with two Doberman pinschers on leashes in front of a pink bench.

Ugg UGG Social Campaign FW26 2026

Associated creatives

Hanna Moon
Hanna MoonPhotographer
Ava Nirui
Ava NiruiCreative Director
Zara Mirkin
Zara MirkinFashion Editor/Stylist
Rachel Lee
Rachel LeeHair Stylist
Julian Stoller
Julian StollerMakeup Artist
Adéla Jergová
Adéla JergováEntertainer

Tags

blonde east asian womaneast asian womanwoman with dobermanswoman holding dogspink two piece setpink vestpink mini skirtpink ugg shoesugg footweartwo doberman pinscherstwo dobermansdoberman pinschersblack dobermans

Description

Shot for the UGG FW26 campaign directed by Ava Nirui and photographed by Hanna Moon, this portrait features a blonde model in a pastel pink matching two-piece set standing between two seated Doberman pinschers. She wears a sleeveless zip-up vest and mini skirt with metal grommet details, complemented by pink socks and tonal pink UGG footwear. Each Doberman wears a coordinating pastel pink collar attached to black leashes held in her hands. The composition is framed against a matching pink slatted bench and soft pink wall panels, creating a cohesive monochromatic aesthetic.

Style

Vertical, Commercial, Pastel, Y2K

Techniques

Soft Light

Industries

Footwear

Color

Blush (50%)
Jet Black (40%)

Background

Set-dressed

Context

Advertising Campaign