Ugg: UGG Extreme Winter Talent Campaign

Nov 2024

Ugg presents its Extreme Winter Talent Campaign, a fashion editorial project captured by photographer Tobias Kruse. The campaign highlights a range of heavy-duty, layered winter apparel and footwear designed for harsh, cold-weather environments. Shot across various mountainous and glacial landscapes, the imagery leans into a natural light aesthetic that emphasizes the textures of the collection against snow-covered terrain. Utilizing a mix of analogue film techniques and desaturated color grading, the editorial focuses on the functional design of insulated boots and outerwear. Models Lin Lin Yujing and supporting talent appear throughout the series in both candid, playful moments and staged portraits.

Editorial, Vertical

Natural light

Advertising Campaign