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Model in winter wear wearing a black beanie and puffer jacket standing on a snowy hill for the Ugg Extreme Winter Talent Campaign
Man wearing a hooded winter jacket, gloves, and snow boots crouching against an icy snow-covered background.
Man wearing a black quilted hooded poncho with shearling lining outdoors near a lake and mountains
Close-up shot of white snow boots standing in deep fresh snow during winter.
Man wearing a white long-sleeve shirt, patterned camouflage pants, and winter boots standing in a snowy landscape.
Model wearing a hooded winter coat and heavy boots seated within a snowy glacial crevasse for Ugg
Smiling model wearing a black furry coat and blue winter boots outdoors in heavy snow
Model Lin Lin Yujing wearing white snow boots and winter gear lying on a blue icy surface for Ugg campaign.
Model in winter wear wearing a black beanie and puffer jacket standing on a snowy hill for the Ugg Extreme Winter Talent Campaign
Man wearing a hooded winter jacket, gloves, and snow boots crouching against an icy snow-covered background.
Man wearing a black quilted hooded poncho with shearling lining outdoors near a lake and mountains

Ugg UGG Extreme Winter Talent Campaign 2024

About

Ugg presents its Extreme Winter Talent Campaign, a fashion editorial project captured by photographer Tobias Kruse. The campaign highlights a range of heavy-duty, layered winter apparel and footwear designed for harsh, cold-weather environments. Shot across various mountainous and glacial landscapes, the imagery leans into a natural light aesthetic that emphasizes the textures of the collection against snow-covered terrain. Utilizing a mix of analogue film techniques and desaturated color grading, the editorial focuses on the functional design of insulated boots and outerwear. Models Lin Lin Yujing and supporting talent appear throughout the series in both candid, playful moments and staged portraits.

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