Ugg

Nov 2024

Ugg presents its Extreme Winter campaign, a fashion editorial series that showcases the brand’s high-performance footwear against rugged, icy terrain. Photographed by Tobias Kruse, the campaign highlights the functional aesthetics of layered winter apparel through a series of outdoor, snow-bound compositions. The imagery features model Lin Lin Yujing, capturing the interplay between technical outerwear and cold-weather environments. Using techniques such as analogue film and natural light, the series leans into a desaturated and monochromatic palette to emphasize the textures of frost, glaciers, and powdery snow. The execution focuses on the interplay of high-contrast seasonal gear against expansive winter landscapes.

Editorial, Vertical

Natural light

Advertising Campaign