Brand
Ugg UGG Extreme Winter Talent Campaign 2024
Associated creatives
Tags
Description
This campaign image for Ugg features model Lin Lin Yujing laughing outdoors in a snow-covered landscape during a heavy snowfall. She wears a large black textured furry coat, camouflage shorts over dark leggings, and light blue winter boots with contrasting red laces. In the background, a rustic wooden cabin sits under a thick blanket of snow beneath overcast skies. The photography by Tobias Kruse captures a playful, candid moment with natural winter lighting and visible snowflakes drifting through the frame.
Style
Editorial, Vertical, playful, Grainy
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Sky Blue (30%)
Background
Snowfield
Context
Advertising Campaign