Ugg presents 'Feels like UGG,' a commercial campaign showcasing the brand's latest footwear collection. Directed by Iconoclast US and Compass Production for agency AKQA US, the project captures a series of vignettes featuring diverse individuals across vibrant urban landscapes.
The film leans into a lifestyle narrative, utilizing a cinematic, live-action technique to explore the intersection of layered fashion and modern street style. With an emphasis on warm earth tones and rich textures, the production highlights movement through city environments, from busy intersections to neighborhood convenience stores. The work utilizes natural daylight to establish its visual rhythm.
