Brand
ProjectFeels like UGG®
Ugg Feels like UGG® 2024
Associated creatives
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Description
This dynamic video commercial for Ugg titled Feels like UGG captures diverse individuals navigating vibrant urban environments, streets, and convenience stores while showcasing contemporary layered fashion and footwear. Directed with a cinematic editorial approach by Iconoclast US and Compass Production for agency AKQA US, the sequence features various models posing, walking, and interacting with cameras and props. The scenes highlight textured fabrics, warm earth tones, and energetic city street backdrops, emphasizing movement and modern style. The grading features natural daylight and rich textures that enhance the lifestyle narrative.