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BrandTURN
ProjectBrand Identity
Monochrome brand identity design for TURN featuring bold typography, a geometric icon, and a photographic detail of legs.

TURN Brand Identity 2025

Associated creatives

Albert Villegas
Albert VillegasGraphic Design and Creative Direction
Sergio Lairisa
Sergio LairisaGraphic Design and Creative Direction
Albert Villegas
Albert VillegasNaming
Sergio Lairisa
Sergio LairisaNaming
Abel Bueno
Abel BuenoPhotography
Víctor Colomer
Víctor ColomerPhotography Assistant
Olivier Estévez
Olivier EstévezMotion
Fernando Espeso
Fernando EspesoCode
Paula Velasco
Paula VelascoStyling
Marion Lopez
Marion LopezRetouching
Paula Serra Bachs
Paula Serra Bachs

Tags

TURN brand identityTURN brandbrand identitytypographybold typographyblack and white designmonochrome design

Description

This monochrome brand identity project for TURN presents a minimalist and structured visual system. The composition incorporates bold sans-serif typography, a precise geometric emblem, and a photographic detail showing legs with tension bands against a neutral background. The high-contrast black-and-white aesthetic emphasizes clarity, modern grid alignment, and graphic precision. Designed by Albert Villegas and Sergio Lairisa with photography by Abel Bueno, the project reflects a refined editorial approach to corporate identity.

Style

Artistic, Vertical, Monochrome, Minimalist

Techniques

Typography

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign