UCLG: Brand Identity

Apr 2024

UCLG introduces a comprehensive brand identity system, developed in collaboration with Codea Studio and Sergio Lairisa. The project spans multiple assets, including vibrant posters, brochures, and motion graphics that lean into clean, modern graphic design principles. By utilising bold, high-contrast typography and structured grid alignments, the work maintains visual consistency across both static and animated applications. The identity system incorporates a diverse color palette and symbolic imagery, featuring elements such as the Earth, handshakes, and illustrative motifs. This graphic project integrates editorial layouts with dynamic animation to present clear institutional messaging, effectively utilising vector art and typographic hierarchies to build a cohesive visual presence.

Graphic, Horizontal

Typography

Advertising Campaign