UCLG

Apr 2024

UCLG developed a new brand identity system to standardise its institutional messaging, with creative execution led by Codea Studio and Sergio Lairisa. The project leverages high-contrast typography and a vibrant color palette of yellow, green, purple, and pink to anchor its visual communications. Spanning both static and motion media, the work incorporates a range of graphic design applications including large-scale posters, folded brochures, and dynamic digital assets. The identity relies on a clean, grid-based aesthetic, integrating vector illustrations—such as representations of the Earth and handshakes—alongside sans-serif typography. Techniques such as motion graphics and editorial layout ensure the brand remains cohesive across various platforms. The system provides a structured framework for public awareness initiatives while maintaining a clear and accessible visual language.

Graphic, Horizontal

Typography

Public Awareness

Advertising Campaign