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TURN
ProjectBrand Identity

TURN Brand Identity 2025

Associated creatives

Albert Villegas
Albert VillegasGraphic Design and Creative Direction
Sergio Lairisa
Sergio LairisaGraphic Design and Creative Direction
Albert Villegas
Albert VillegasNaming
Sergio Lairisa
Sergio LairisaNaming
Abel Bueno
Abel BuenoPhotography
Víctor Colomer
Víctor ColomerPhotography Assistant
Olivier Estévez
Olivier EstévezMotion
Fernando Espeso
Fernando EspesoCode
Paula Velasco
Paula VelascoStyling
Marion Lopez
Marion LopezRetouching
Paula Serra Bachs
Paula Serra Bachs

Tags

black man movingblack manman movingwhite tank toptank topathletic apparel

Description

This black and white video project showcases dynamic movement and athletic performance for the brand identity of TURN. Created with art direction and motion by Olivier Estévez, graphic design by Albert Villegas and Sergio Lairisa, and photography by Abel Bueno, the piece features a male performer in a white tank top and dark shorts against a minimal background. The sequences incorporate high-contrast framing, fluid motion, and textural details that emphasize form and athletic grace.