BrandTURN
ProjectBrand Identity
TURN Brand Identity 2025
Associated creatives
Tags
Description
This black and white image features a chronophotography motion sequence capturing a male dancer executing an extension against a seamless white studio background. The sequence breaks down the movement into sequential phases from a starting balance pose to full extension. The subject wears a simple white tank top and dark shorts, highlighting the clean lines of the choreography. The project was created for the TURN brand identity, with photography by Abel Bueno and graphic design and creative direction by Albert Villegas and Sergio Lairisa.
Style
Documentary, Horizontal, Monochrome, Clean
Techniques
Long exposure
Color
Pure White (50%)
Jet Black (50%)
Background
White Seamless
Context
Advertising Campaign