Little Spain: Brand Identity

Jul 2023

The brand identity for Little Spain centers on a high-contrast visual language that balances technical precision with a bold, modern aesthetic. Studio Gonzalo Hergueta, Lucia Peralta, and Fernando Espeso developed a comprehensive system that bridges digital and physical touchpoints, utilizing a vibrant neon palette and heavy typography to create a cohesive institutional look. The project incorporates graphic design, motion, and web development to build a versatile design framework. Execution across media includes tactile embroidery and debossed paper applications, alongside dynamic motion graphics that feature structured grid layouts and high-impact color transitions. Through this multifaceted approach, the branding establishes a clean, minimalist identity adaptable to diverse digital and material formats.

Horizontal, Commercial, Graphic, Clean