Little Spain

Jul 2023

The brand identity for Little Spain centers on a bold, high-contrast visual language that spans static graphic design and dynamic motion work. The project utilizes a palette of chartreuse, red, and neutral tones, leveraging sharp vector typography and clean geometric grids to establish a modern aesthetic. Graphic design by Studio Gonzalo Hergueta, motion work by Lucia Peralta, and web development by Fernando Espeso anchor the identity across both digital and physical touchpoints. Techniques such as precision embroidery, debossed stationery, and fluid motion graphics define the project's tactile and versatile nature. The identity emphasizes clear, minimalist framing, allowing the custom typographic system to function across diverse assets, from apparel and signage to motion-heavy digital storytelling.

Horizontal, Commercial, Graphic, Clean