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Brand
TURN
ProjectBrand Identity

TURN Brand Identity 2025

Associated creatives

Albert Villegas
Albert VillegasGraphic Design and Creative Direction
Sergio Lairisa
Sergio LairisaGraphic Design and Creative Direction
Albert Villegas
Albert VillegasNaming
Sergio Lairisa
Sergio LairisaNaming
Abel Bueno
Abel BuenoPhotography
Víctor Colomer
Víctor ColomerPhotography Assistant
Olivier Estévez
Olivier EstévezMotion
Fernando Espeso
Fernando EspesoCode
Paula Velasco
Paula VelascoStyling
Marion Lopez
Marion LopezRetouching
Paula Serra Bachs
Paula Serra Bachs

Tags

movement diagramsmovement diagramlaban movement analysislaban movementmovement analysisturn brand identityturn brand

Description

This video animation presents a visual exploration of Laban movement analysis paired with TURN movement diagrams in a split-screen black and white format. Graphic design and creative direction were led by Albert Villegas and Sergio Lairisa, with motion work by Olivier Estévez. The project showcases intricate geometric spatial mappings alongside schematic human figures demonstrating movement trajectories. The clean, high-contrast monochrome aesthetic emphasizes the structural mechanics of choreography and spatial design.