Tropic Gallery: Brand Identity

Jul 2022

The brand identity for Tropic Gallery, developed by Pràctica, establishes a visual system centered on character-driven typography and minimalist graphic design. The project incorporates a versatile set of vector illustrations and serif typography applied across both digital and physical touchpoints, including promotional cards, social media assets, and product packaging. Moving beyond static layouts, the identity expands into motion through animated sequences created by Native. These elements feature hand-drawn characters and expressive letterforms set against muted, earthy tones. The system balances commercial requirements with a playful aesthetic, utilizing clean line work to highlight the brand's offerings in organic homewares.

Horizontal, Commercial, Minimalist

Typography, Vector

Solid Colour

Advertising Campaign