Tropic Gallery

Jul 2022

Pràctica delivers a comprehensive brand identity for Tropic Gallery, anchored by a cohesive graphic design system that balances commercial utility with an expressive visual language. The project centers on a playful, character-driven typography set featuring hand-drawn letterforms with simple facial features and stick-figure limbs, which appear throughout the collateral. The visual framework utilizes a restrained, earthy color palette and high-contrast vector illustrations. Motion sequences from Native further animate these characters, integrating them into the brand's digital presence across social media and promotional videos. By combining minimalist typography with artisanal imagery, the identity establishes a distinct aesthetic for the homewares and lifestyle brand.

Horizontal, Commercial, Minimalist

Typography, Vector

Solid Colour

Advertising Campaign