Brand
ProjectBrand Identity
Tropic Gallery Brand Identity 2022
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Description
This animation video showcases a sequence of playful, handwritten black letter characters walking across a solid grey background as part of the Tropic Gallery brand identity project. Designed by Pràctica, each letter features simple facial expressions and stick-figure legs that animate in a charming, minimalist style. The sequence cycles through various alphabet characters rendered with bold, hand-drawn black outlines against a muted background. The clean, graphic approach highlights character-driven typography and whimsical brand design.