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Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2021
Description
The brand identity for Asper, a holistic health clinic, establishes a visual language centered on minimalist serif typography and a warm, earthy color palette. The system balances refined terracotta tones with clean layouts to convey a sense of calm and clinical precision. Developed by Studio Work, the design utilizes a mix of natural light and grainy textures to provide a nostalgic yet contemporary feel. The project encompasses various applications, including stationery design, promotional posters, and UI illustration, all anchored by a consistent typographic hierarchy and soft, organic imagery.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Rust
Associated creatives
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