Asper, a holistic health clinic, introduces a new brand identity developed by Studio Work. The design system centers on elegant serif typography, utilizing a warm terracotta and cream color palette to establish a refined, organic aesthetic across both digital and physical touchpoints.
The project spans promotional posters, editorial-style portraiture, and corporate stationery, each leveraging natural light and minimalist layouts to create a clean, professional visual identity. Graphic elements incorporate nostalgic, grainy textures and subtle typographic swashes, framing the clinic’s messaging with a focus on negative space and structured hierarchy.
