Tommy Hilfiger
Tommy Hilfiger Lunar New Year 2025 Campaign
Brand
Date
Jan 2025
Description
The Tommy Hilfiger Lunar New Year 2025 campaign presents a series of editorial portraits and commercial imagery centered on layered knitwear and coordinated red and neutral color palettes. Photographed by Karl Lam, the campaign features model Carson Lee in a variety of indoor settings that emphasize textured environments and warm interior tones. The project incorporates a nostalgic aesthetic, utilizing analogue film techniques to highlight the tactile quality of cable-knit sweaters and seasonal accessories. The imagery moves between relaxed, seated portraits and editorial compositions, grounding the fashion collection within a clean, quiet domestic atmosphere.
Style
Warm, Clean, Vertical
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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