Tommy Hilfiger
Tommy Hilfiger Lunar New Year 2025 Campaign
Brand
Date
Jan 2025
Description
The Tommy Hilfiger Lunar New Year 2025 campaign leans into a nostalgic aesthetic, presenting the brand's seasonal fashion collection through a series of editorial portraits. Photographed by Karl Lam, the visuals focus on layered knitwear and coordinated red and neutral tones, capturing a refined interior setting that emphasises soft textures. Featuring model Carson Lee, the campaign utilizes a clean, commercial approach that incorporates elements of analogue film to evoke a warm atmosphere. The imagery blends the collection’s classic silhouettes with subtle seasonal motifs, documented against wood-paneled walls and patterned textiles.
Style
Warm, Clean, Vertical
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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