Tommy Hilfiger Tommy Hilfiger Lunar New Year 2025 Campaign 2025

Description

Editorial campaign imagery for the Tommy Hilfiger Lunar New Year 2025 project, photographed by Karl Lam and featuring model Carson Lee. A male model stands indoors before a dark wooden double door, wearing a navy blue track jacket with white trim over a vibrant red sweater, matching navy track trousers with white piping, and white and brown sneakers. He wears dark sunglasses and has medium-length dark hair. In the blurred foreground, a large, furry blue lion dance costume with green and silver accents dominates the left side of the frame. The interior setting features warm lighting, terracotta-toned walls, a wall sconce lamp, and a dark patterned carpet.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Hallway

Context

Advertising Campaign