Tommy Hilfiger New Year 2025 Ad Campaign 2025

Description

This portrait from the Tommy Hilfiger New Year 2025 ad campaign features model Jisoo captured by photographer Peter Ash Lee. Jisoo wears a dark varsity jacket with a large red letter H patch, positioned behind the reflective glass panel of a claw machine filled with plush toys. The lighting highlights the ambient neon glow from an Open 24 hrs sign in the background, creating a cinematic mood. The set design by Ian Salter incorporates storefront elements and arcade details, complemented by manicuring details by Jin Soon Choi.

Style

Vertical, Cinematic, Moody

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Retail Store

Context

Advertising Campaign