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BrandTommy Hilfiger
ProjectFall 2025 Ad Campaign
Group of six models wearing preppy apparel posing at a racetrack with classic race cars and bleachers background

Tommy Hilfiger Fall 2025 Ad Campaign 2025

Associated creatives

Song Ah Woo
Song Ah WooTalent
Tommy Hilfiger
Tommy HilfigerTommy Hilfiger Creative Director
Glen Luchford
Glen LuchfordPhotographer
Claudia Schiffer
Claudia SchifferTalent
Nicholas Hoult
Nicholas HoultTalent
Ida Heiner
Ida HeinerTalent
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourTalent
Raphael Diogo
Raphael DiogoTalent
Selena Forrest
Selena ForrestTalent
Holli Smith
Holli SmithHair
Aaron de Mey
Aaron de MeyMakeup
Rachel Chandler
Rachel ChandlerCasting Director

Tags

group of models posing at racetrackgroup of modelsmodels posingracetrack scenepreppy apparelfall fashion campaign

Description

This image from Tommy Hilfiger's Fall 2025 ad campaign, photographed by Glen Luchford, captures a diverse ensemble of models posing in a racetrack environment with vintage race cars and tiered concrete bleachers in the background. The group wears collegiate and heritage-inspired apparel including blazers, varsity jackets, denim jackets, and knitwear. Natural daylight illuminates the scene, highlighting textures in leather boots, denim, and structured outerwear. The composition balances multiple subjects across the foreground with vintage automotive elements and hazy smoke effects near the track.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Navy (40%)
Pure White (30%)
Chocolate (30%)

Background

Sports Venue

Context

Advertising Campaign