Tommy Hilfiger
47 Caps for Tommy
Brand
Project47 Caps for Tommy
Date
Feb 2025
Description
Tommy Hilfiger presents '47 Caps for Tommy,' a fashion editorial campaign that leans into retro sportswear aesthetics. The project focuses on a series of baseball caps styled with knitwear and varsity-inspired pieces, capturing a youth-culture energy through a lens of classic athletic motifs. Photographer Petros leads the visual direction, employing natural light and an analogue film technique to create a clean, warm aesthetic across both intimate close-up portraits and group compositions. Fashion direction by Imruh Asha grounds the styling, with hair by Diego Da Silva, makeup by Maki Ryoke, and casting by Cicek Yusuf.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Background
White Seamless
Context
Advertising Campaign
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