Close-up portrait of a model wearing a navy blue baseball cap with white brim and layered jewellery against a plain background

Young man wearing a red cap and striped polo shirt smiling playfully against a plain white background for Tommy Hilfiger.

Model wearing a navy baseball cap with white brim and holding a basketball for Tommy Hilfiger project 47 Caps for Tommy.

Group of diverse models wearing baseball caps and casual apparel for Tommy Hilfiger campaign

Close-up portrait of model Daeshawn Montgomery wearing a blue baseball cap and brown sweater for Tommy Hilfiger by Petros.

Tommy Hilfiger 47 Caps for Tommy 2025

About

Tommy Hilfiger presents '47 Caps for Tommy,' a fashion editorial campaign that leans into retro sportswear aesthetics. The project focuses on a series of baseball caps styled with knitwear and varsity-inspired pieces, capturing a youth-culture energy through a lens of classic athletic motifs. Photographer Petros leads the visual direction, employing natural light and an analogue film technique to create a clean, warm aesthetic across both intimate close-up portraits and group compositions. Fashion direction by Imruh Asha grounds the styling, with hair by Diego Da Silva, makeup by Maki Ryoke, and casting by Cicek Yusuf.