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A male model wearing a light polo shirt and dark trousers standing against a white architectural wall with greenery.
Model Mathieu Simoneau wearing a tailored beige overcoat against a studio set with a manicured green hedge and white wall.
Amanda Murphy and Mathieu Simoneau walking on green grass in Theory linen tailoring against a minimalist white backdrop.
Model in a navy linen shirt and light trousers standing outdoors between white architectural pillars on grass
Mathieu Simoneau poses in a tailored navy blue suit and black sandals between white minimalist panels for Theory.
Model wearing a light grey blazer over a white t-shirt and dark trousers against a white backdrop with green foliage
A male model wearing a light polo shirt and dark trousers standing against a white architectural wall with greenery.
Model Mathieu Simoneau wearing a tailored beige overcoat against a studio set with a manicured green hedge and white wall.
Amanda Murphy and Mathieu Simoneau walking on green grass in Theory linen tailoring against a minimalist white backdrop.

Theory Theory | Living in Linen 2024

About

Theory’s Living in Linen fashion campaign presents a collection of contemporary menswear and womenswear defined by relaxed, refined tailoring. Captured by photographer Marc Hibbert, the imagery integrates minimalist apparel with curated natural elements, set against sharp architectural backdrops. The production features styling by Jorden Bickham, with set design by Gerard Santos that utilizes clean white partitions and manicured foliage to frame models Amanda Murphy and Mathieu Simoneau. Across the series, the aesthetic leans into a commercial, minimalist style characterized by soft light and natural textures.

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