Theory
Theory | Living in Linen
Brand
ProjectTheory | Living in Linen
Date
Feb 2024
Description
Theory’s Living in Linen fashion campaign presents a collection of contemporary menswear and womenswear defined by relaxed, refined tailoring. Captured by photographer Marc Hibbert, the imagery integrates minimalist apparel with curated natural elements, set against sharp architectural backdrops. The production features styling by Jorden Bickham, with set design by Gerard Santos that utilizes clean white partitions and manicured foliage to frame models Amanda Murphy and Mathieu Simoneau. Across the series, the aesthetic leans into a commercial, minimalist style characterized by soft light and natural textures.
Style
Vertical, Commercial, Clean
Context
Advertising Campaign
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