Theory
Made in New York
Brand
ProjectMade in New York
Date
Sep 2025
Description
Theory presents 'Made in New York,' a fashion campaign that captures the label’s modern approach to tailoring and knitwear. The project features a series of choreographed movements, balancing structured studio portraits against wide-angle views of the city skyline. The film utilizes a clean, live-action technique to showcase the seasonal collection of coats and trousers. Post-production finishing by Wild Island Films provides a polished, editorial look to the sequence, maintaining a consistent aesthetic across both white-space settings and urban environments.
Style
Horizontal, Commercial, Clean
Industries
High Street Fashion
Color
Jet Black
Beige
Pure White
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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