Theory Theory | Living in Linen 2024

About

Fashion model Mathieu Simoneau poses in profile wearing a tailored beige car coat with a sharp collar and dark contrast buttons for the Theory Living in Linen campaign. The composition pairs clean white studio architecture with curated botanical set elements, including a tall manicured green hedge and overhanging leafy branches. Soft, even studio lighting highlights the smooth finish and clean lines of the structured outerwear. The aesthetic is modern, minimalist, and refined, emphasizing effortless contemporary menswear tailoring.