Brand
ProjectTheory | Living in Linen

Theory Theory | Living in Linen 2024
Associated creatives
Tags
Description
Models Amanda Murphy and Mathieu Simoneau walk forward on green turf in an art-directed studio set for the Theory 'Living in Linen' campaign, photographed by Marc Hibbert. Murphy wears a black sleeveless sheath dress featuring a sheer layered overlay hem, while Simoneau is styled in a relaxed light-colored linen blazer over a crisp white t-shirt and black trousers. Hanging tree branches frame the top of the composition against a clean white partition under soft, diffused studio lighting.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Designer Fashion
Color
Jet Black (50%)
Off-White (30%)
Beige (10%)
Background
Set-dressed
Context
Advertising Campaign



