Theory

Aug 2025

Theory presents their Wardrobe 2025 collection, a series of fashion portraits that lean into the label's signature minimalist aesthetic. Captured through a clean, commercial lens, the project highlights the brand’s focus on contemporary tailoring and essential silhouettes. Photographer Davit Giorgadze employs soft, even lighting to emphasize the fabric textures and sharp structural lines of the garments. Featuring styling by Dogi Nesanir, the editorial work utilizes a neutral, pared-back color palette against seamless white studio backgrounds. The campaign includes both menswear and womenswear, with beauty direction by hair stylist Joey George and makeup artist Jamal Scott. The result is a consistent, sophisticated series centered on modern wardrobe staples.

Vertical, Clean

Natural light

White Seamless