Theory Theory | Living in Linen 2024

Description

Model Mathieu Simoneau poses for Theory's Living in Linen campaign, captured by photographer Marc Hibbert with styling by Jorden Bickham. He wears a tailored navy blue two-button suit jacket with matching slim trousers over an off-white crewneck t-shirt, paired with open-toe black slide sandals. The minimalist set designed by Gerard Santos features clean white architectural flats opening onto a backdrop of lush green foliage above a manicured grass lawn.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign